Pretentiously written for NOISE CANNON.
It is a sound like waking up to yet another day in the crumbling remnants of a war zone, but the ongoing conflicts outdoors are shrugged off by the androgynous voice of Hannah Reid, as personal matters take precedence over the fallout outside, and the tally of days that her partner has been missing, is added to. At least that is one way that the minimal lyrics of ‘Hey Now’, which is about as sparse and calm as a song, that features the scattered rattles of snare fill, reminiscent of echoing gun fire from afar, can be.
It takes until the song’s final minute for a full, looping drum beat to enter, yet the track is chilled out, ethereal and ambient enough that it seems wrong to call the track a build-up or crescendo. The deep humming of electronic bass and the infinitely reverberated pluck of guitars makes any beautiful moment ideal for Reid or any listener to sink comfortably back into bed to.
It is now 15 months since ‘Hey Now’ was first unveiled on Soundcloud, and so it should take something quite special to hang about for so long, also as the opener of their debut album, before becoming the leading track of a new EP. London Grammar have no doubt achieved it.